通过话术的运用,主播能够有效缩短与观众之间的距离,这对于吸引观看、提高留存率、促进下单以及保持观众持续关注直播也起着非常大的作用。
● Hi XXX. welcome, how are you?
● Hi XXX, where are you from? I love your beautiful name!
● Welcome to my live today! Ive personally used this product recently. Anyone who uses it can sharecomments with us?
● Welcome to my livestream. today I will show you the.. don’t forget follow me so that you can find meagain!
对直播感兴趣的朋友,请点个关注,这样以后就更容易找到我了。
● For friends who are interested in my livestream, press the “follow” to find me easier.
新进来的朋友,今天有六折优惠,价格非常美丽!不要错过这个机会!
● Hi new friends, 60% off today, very good price! Don’t miss this chance!
● Welcome ! My new friends!
有第一次进到我直播间的朋友吗,扣1让我看到你们。
● Hi there, anyone who is new in my livestream? Please press “1” to let me see you Ok?
老粉请按2,让我知道有多少,好吗?
● Hi my old friends! Please press “2” to let me know you are here Ok?
这类话术核心是让观众对直播间和产品有初步、简单的了解与记忆点,同时营造氛围,提升购买欲望。
感谢在我直播间停留的朋友们,我们直播时间是晚上6点到12点,大家记得点点关注,记得每天准时来看~
欢迎来到直播间,我叫xx,我会给大家分享各种居家好物,记得关注!
● This product is simple and elegant. Do you like it? Our house is high-end goods!
刚刚分享给大家的技巧,学会了吗?
我的声音会不会太小?
● Is my voice too small?
这款产品大家用过吗?
● Have you used this product?
喜欢左边产品的打1,喜欢右边产品的打2
● Like the number 1 of the product on the left, like the number 2 of the product on the right.
刚刚那个礼物,想要的把“想要”打在公屏上
刚才分享的技巧听懂的,在公屏上打出“懂了”
● If you’ve learnt the skills, please send me a “understood” to let me know.
有些朋友不知道怎么下单购买,我来教你们操作,点击购物车,找到链接,点击购买,然后付款就可以了。
1.商品展示型话术
穿上这个裙子给人看起来有一种很温柔、很有活力的感觉。
这种话术让人更有代入感。
● Wearing this dress gives people a very gentle and energetic feeling.
其次,直播的画面主要触达观众的听觉和视觉,而像香水的香味,护肤品的细腻触感等卖点在嗅觉和触觉的产品,很难在直播当中准确地传达给观众。
因此销售这类产品时,需让主播与观众建立信任,信任是转化的基石。
担保型:
这款产品是我的自用款,推荐给大家
这款产品我用过,觉得非常不错所以推荐给大家。
● I have amazing using experience, and this is why I recommend it to you.
人设型:
给我多少钱,我也不会推荐差的商品
如:3C品类带货时,如果你对产品理解很深,那会与观众建立很强的信任感,可促使观众下单。
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